Privacy Policy
In short
- We never ask for your name, email or phone number to play.
- The game gives you a random player ID so your scores, leagues, friends and saved progress work online.
- If you choose a country and province, they are shown with your scores. We never use GPS or your exact location.
- Usage statistics and personalised ads are only used if you agree. You can change your mind any time in Settings → Privacy & ad choices.
- Purchases are handled by Google Play. We never see your card details.
- You can delete your data any time: Settings → Delete my data, or see Delete your TanaUp data.
1. Who is responsible for your data
The data controller is Pascal Swarte, trading as Swarte Interactive, an independent game developer based in Spain.
Swarte InteractiveApartado de Correos 8048
12006 Castellón de la Plana (Castellón)
Spain
Email: [email protected]
For any privacy question, email us at the address above.
The rules for playing and buying in TanaUp are in our Terms of Service.
2. What we use, why, on what legal basis, and for how long
| What and why | Data | Legal basis (GDPR) | How long |
|---|---|---|---|
| Playing online: your account, scores, leagues, daily ranking, friends and racing "ghosts" | Random player ID; gamer tag and avatar (if you pick them); game records; friend code and friends list | Contract: needed to give you the online game you chose to play (art. 6.1.b) | Until you delete your data in the game or ask us to delete it |
| Saving your progress so you can get it back on a new phone | Copy of your gems, items, levels and settings | Contract (art. 6.1.b) | Same as above |
| Google Play Games sign-in (only if you're signed in to Play Games) | Play Games player name and ID | Contract (art. 6.1.b) | Same as above |
| Country and local rankings (optional) | The country and province you pick in your profile. No GPS, no exact location | Your consent: you choose to add it and can remove it (art. 6.1.a) | Until you remove it or delete your data |
| Purchases: giving you what you bought and restoring it later | Purchase receipt from Google Play (product, date, order number). We never see card details | Contract (art. 6.1.b), and legal obligation where tax or consumer law requires us to keep records (art. 6.1.c) | While you have the item, and as long as the law requires us to keep records |
| Usage statistics (Firebase Analytics): which levels players reach, how games end, items bought, ads watched, app version, phone model, Android version, country | Linked to a random ID for your copy of the app, not to your name | Your consent (art. 6.1.a, and art. 22.2 of the Spanish LSSI). Only collected after you agree | At most 14 months, then deleted automatically |
| Personalised ads (Google AdMob) | Advertising ID, IP address, device and app interactions | Your consent (art. 6.1.a, and art. 22.2 LSSI) | Set by Google, see its policy below |
| Non-personalised ads, when you don't agree to personalised ones | Limited device data, used to show and count ads and stop ad fraud | Legitimate interest: ads keep TanaUp free, and fraud prevention protects everyone (art. 6.1.f) | Set by Google, see its policy below |
| Fair play and security: stopping cheating and protecting our servers | Game records, player ID, technical logs | Legitimate interest: a fair and safe game for all players (art. 6.1.f) | While you play, then as above |
| Answering your emails and privacy requests | Your email address and message, your friend code or gamer tag if you send it | Legitimate interest in answering you (art. 6.1.f); legal obligation for privacy requests (art. 6.1.c) | Until your question is solved, then deleted within 12 months |
Where we rely on legitimate interest, you can object at any time (see section 6).
3. Do you have to give us this data?
No law makes you give us any data. The random player ID is needed for the online parts of the game (rankings, friends, cloud save). The gamer tag, avatar, country and province are optional. Usage statistics and personalised ads only happen if you agree, and you can still play the whole game if you say no.
4. Who handles the data for us
- Google Firebase (Authentication, Firestore database and Analytics) works for us as a data processor under Google's data processing terms. Our game database is stored in Google's data centre in Madrid, Spain. Firebase privacy
- Google AdMob shows the ads. For ads, Google also uses data for its own purposes, as described in How Google uses information from sites or apps that use its services.
- Google Play (Billing and Play Games Services) handles purchases and Play Games sign-in under the Google Privacy Policy.
Your gamer tag, avatar, chosen country and province, and game records are shown to other players on leaderboards. Your saved progress is private. We do not sell your data, and we only share it with the services listed above.
5. Data sent outside the EU
Google may process some data in the United States or other countries outside the European Economic Area. Google is certified under the EU–US Data Privacy Framework and also uses the European Commission's standard contractual clauses, so your data stays protected.
6. Your rights
You have the right to:
- see the data we have about you (access);
- correct it if it's wrong (rectification);
- delete it (erasure) — see Delete your TanaUp data;
- limit how we use it (restriction);
- get a copy to take elsewhere (portability);
- object to uses based on legitimate interest;
- withdraw your consent at any time, for example in Settings → Privacy & ad choices. This does not affect what was done before you withdrew it.
To use any of these rights, email [email protected]. Please include your friend code (shown on the Friends screen) or gamer tag so we can find your data. We answer within one month.
Usage statistics are linked only to a random app ID that the game doesn't show you or us, so we usually can't tell which statistics are yours. In that case we can't pick them out to show or delete them (GDPR art. 11). They are deleted automatically after at most 14 months.
If you think we've handled your data wrongly, you can complain to the Spanish data protection authority, the Agencia Española de Protección de Datos, or to the authority in your own country.
7. No automated decisions
We don't make decisions about you based only on automated processing that have legal or similarly important effects on you. Rankings and leagues simply sort players by their scores.
8. Children
TanaUp is meant for players aged 16 and over. We do not knowingly collect data from younger players. If you think someone under 16 has used the game without a parent's permission, email us and we will delete the data.
9. Security
Data is sent over encrypted connections, and our game database is protected by access rules.
10. Changes
If we change this policy, we will update the date at the top. Where the law requires it, we will also tell you about important changes.